Video Today

This feature is part of a series of articles on new ways to export
Video Today
The computer and memory chips today have made the filming of video with editing procedures a very cost effective aid when it comes to a marketing form in the presentation and winning a market sale of what ever the product may be. Today, most cinema films are shot in the studio where the actors perform in an empty room and the scenery set is then built around the performing actors.
Only in the past year these new ideas have come forward in the usage of video, and the many new and different ways which video can be utilized.
Some of these new ways have come by the way of the cinema professional films such as ‘King Kong’, ‘Harry Potter’ and many other latest releases where still photography, miniature models, and other editing tricks have come into play. The creators build the scene around the actors. The new digital equipment can take a coloured aerial photograph of New York City taken in 1925 and use that to create a street scene in New York. Today the actor is in a plain bare room, for when they and do perform before the camera. The video editing then has incorporated the rest of the scenery, models, and backdrops built up around their acting. (One demo I noted in a trade demonstration was shown as a boat load of men in a studio; the men were rowing a boat, with a slash machine throwing water over the rowers, as they rowed in the dry studio, with out any other water. The final scene showed the rowers battling treacherous waves). King Kong danced around an empty room, the scene shot showed him on the Empire State building. Yes! Animation has come a long way from Walt Disney as one will find it being used in every cinema production that one happens to see in the cinema today.. Because of these new techniques and the latest digital editing equipment makes it possible today to create ‘Sound Video Brochures’ these ‘Video brochures’ costing around $250 for 15 to 30 second video clips. These sound clips can now be used in everyday email dispatches, linked to a web page, in a new web blog format, or used at the point of sale.
The costs
Depending on who or what used or is engaged the simple video clip, with sound or voice over the costs can start from around $2,500 for a simple sound clip, or $4,000 for a more comprehensive and longer video, from there costs can escalate to a full animated commercial. The costs of a full 3 to 4 minute production really will depend on the client’s needs and requirements. The video brochure, although presenting a moving image uses only still photographs which are used in the creation of the video brochure. This technique is substantially cheaper, than a full action on site video. The video be it a 15 or 30 second clip or longer in length can be designed for many uses. The video in either ‘Digital’, ‘High Digital’, ‘Blu-ray’, or the ‘Red’ formats, can be worked to linking to a web page, a web blog, or a personal email letter.
The production can be made into a DVD, complete with ‘hot buttons,’ as a marketing information tool. The video or the video brochure, once shot can be flexible, and can edit to what ever requirement quickly and cheaply.
The Video, the Internet, the web Page, and the Blog
Over the last ten years the Internet and the web page have become as important as any other tool in the marketing game of selling. Now there is also the Blog.
In the last twelve months Video has also become an important member of the Internet and web page team. Now no longer does the Web page have or need to be a static lifeless image complete with pages of type.
Now Web pages can have Video links or Video Brochures, and blogs.
The uses of where Video is useful
The video format be it a clip, or in brochure form, can now tell the story, the history, the lifestyle, the aura, and what is offered or presented in moving or still format complete with sound in music background and or voice over.
The video can be a whole series of stories, or events, such as in the wine industry, which can depict the ‘Long Lunch,’ the harvest, or any event which has happened or maybe an occasion programmed for the future. The video vision is ideal when used to marry the wine, or cheese, with different food dishes.’ Supportive type wording or matter can also be incorporated into the timeline or clips.
The traditional DVD can be used be for the video to be shown as a display and marketing tool on a plasma or LCD screen, set in the Cellar door, in the restaurant, or at the trade or expo wine shows. The DVD can be used as a personalized promotion tool to be used in a presentation folder for a marketing submission to win the contract. The video unlike the brochure can be changed quickly and cheaply. Video either in a DVD format or streaming to the web, or as an E-Mail, or a blog tool will bring life and style to the marketing story, giving the viewer an introduction and understanding to the whole family of the business, their lifestyle, and the way of life. This perceptive understanding is essential to assist many buyers to understand to help them commit to a purchase.
To a person or business group in a foreign land or language and even in a our own country, who wish to understand the story, or even tell the story on down the line, then there is no better way than a video or a video brochure in a vision statement presentation.
Today, every business what ever the event should make a point of recording the time and holding that video clip for later or historical use. To this end professional personal should be called on and used, be it the story line, shooting, or editing. What you pay for is what you get when it comes to the home or Amateurs video production and is not recommended.
To the future
Disclaimer:-This thesis has been written and prepared by Dennis Troedel of TVM-Troedel Visual Marketing. All care has been taken at the time, in collecting the facts and data, but the writer can take no responsibility what so ever for statements or information written. The writer wishes to thank the Journalists and The Age Melbourne for the articles referred to with in the blog series. Dennis Troedel TVM-Troedel Visual Marketing ABN 544624119177 41P.O.Box 133 East Melbourne Victoria Australia 8002 E-mail troedel@three.com.au or troedel@ecomtel.com.au hone:- 0419 33 0419 Int: 61419 33 0419