A new ways of Marketing Wine

A new Way of Marketing Wine
1. Those who are wishing to market product internationally and locally have to evaluate their habits in marketing procedures and costs. But at the same time look for a better and newer ways to go into the market place.
2. Time spent attending wine trade shows in Asia, China, Korea, Japan, India, Europe, Britain, United States, Canada, as well as local shows around Australia is very time consuming and indeed costly usually in more ways than one.

A story told to the writer was that a leading NSW winery attended a Chinese Trade show in the 1990’s and believed that they had enjoyed a successful trade show, as a result the winery forwarded two containers of wine – in all 25,000 bottles of wine were sent to the eager agents who were supposed to market the wine – They are still waiting to be paid.

This is not an uncommon story but one that seems to be consistent with showing wines at trade shows.

Exhibitors at trade shows must understand the protocol of trading in different countries, an example is that in China most retail points receive a prepayment from the suppliers of products to carry the suppliers stock on an exclusive or semi exclusive scale. The prepayments can amount to millions of dollars.
What is available today? What new products can assist in promoting products?

Since the turn into this century the computers followed by the Internet have become house words, and items, where every business has not only computers but has Internet and usually a web page. Emails have become a daily item. Mobile phones: – ‘Well there are 20 million phones in use today in Australia” (for a population of 21m). Today, I am one example where I have wireless broadband, and a mobile phone, finding that I have no or little need for land line, or a copper, or coaxial cable, not to mention the cost savings. Now today, I have started web blogging.
There are new products available today that are able to make the Internet, and the email a tool for marketing. These paraphernalia of items such as video, video clips, video brochures, are some of the alternatives which can be used and where costs may be saved in marketing of products. But we must not also remember that there are still traditional marketing commodities such as presentation folders, data sheets, water marked letterhead paper, and brochures that are still significant tools in winning a sales presentation.

Disclaimer:-This thesis has been written and prepared by Dennis Troedel of TVM-Troedel Visual Marketing. All care has been taken at the time, in collecting the facts and data, but the writer can take no responsibility what so ever for statements or information written. The writer wishes to thank the Journalists and The Age Melbourne for the articles referred to with in this blog series . Dennis Troedel TVM-Troedel Visual Marketing ABN 54462411917 Ph. 0419330419 Int 61419330419 P.O.Box 133 East Melbourne Victoria Australia 8002 E-mail troedel@three.com.au or troedel@ecomtel.com.au
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