Video Today

This feature is part of a series of articles on new ways to export
Video Today
The computer and memory chips today have made the filming of video with editing procedures a very cost effective aid when it comes to a marketing form in the presentation and winning a market sale of what ever the product may be. Today, most cinema films are shot in the studio where the actors perform in an empty room and the scenery set is then built around the performing actors.
Only in the past year these new ideas have come forward in the usage of video, and the many new and different ways which video can be utilized.
Some of these new ways have come by the way of the cinema professional films such as ‘King Kong’, ‘Harry Potter’ and many other latest releases where still photography, miniature models, and other editing tricks have come into play. The creators build the scene around the actors. The new digital equipment can take a coloured aerial photograph of New York City taken in 1925 and use that to create a street scene in New York. Today the actor is in a plain bare room, for when they and do perform before the camera. The video editing then has incorporated the rest of the scenery, models, and backdrops built up around their acting. (One demo I noted in a trade demonstration was shown as a boat load of men in a studio; the men were rowing a boat, with a slash machine throwing water over the rowers, as they rowed in the dry studio, with out any other water. The final scene showed the rowers battling treacherous waves). King Kong danced around an empty room, the scene shot showed him on the Empire State building. Yes! Animation has come a long way from Walt Disney as one will find it being used in every cinema production that one happens to see in the cinema today.. Because of these new techniques and the latest digital editing equipment makes it possible today to create ‘Sound Video Brochures’ these ‘Video brochures’ costing around $250 for 15 to 30 second video clips. These sound clips can now be used in everyday email dispatches, linked to a web page, in a new web blog format, or used at the point of sale.
The costs
Depending on who or what used or is engaged the simple video clip, with sound or voice over the costs can start from around $2,500 for a simple sound clip, or $4,000 for a more comprehensive and longer video, from there costs can escalate to a full animated commercial. The costs of a full 3 to 4 minute production really will depend on the client’s needs and requirements. The video brochure, although presenting a moving image uses only still photographs which are used in the creation of the video brochure. This technique is substantially cheaper, than a full action on site video. The video be it a 15 or 30 second clip or longer in length can be designed for many uses. The video in either ‘Digital’, ‘High Digital’, ‘Blu-ray’, or the ‘Red’ formats, can be worked to linking to a web page, a web blog, or a personal email letter.
The production can be made into a DVD, complete with ‘hot buttons,’ as a marketing information tool. The video or the video brochure, once shot can be flexible, and can edit to what ever requirement quickly and cheaply.
The Video, the Internet, the web Page, and the Blog
Over the last ten years the Internet and the web page have become as important as any other tool in the marketing game of selling. Now there is also the Blog.
In the last twelve months Video has also become an important member of the Internet and web page team. Now no longer does the Web page have or need to be a static lifeless image complete with pages of type.
Now Web pages can have Video links or Video Brochures, and blogs.
The uses of where Video is useful
The video format be it a clip, or in brochure form, can now tell the story, the history, the lifestyle, the aura, and what is offered or presented in moving or still format complete with sound in music background and or voice over.
The video can be a whole series of stories, or events, such as in the wine industry, which can depict the ‘Long Lunch,’ the harvest, or any event which has happened or maybe an occasion programmed for the future. The video vision is ideal when used to marry the wine, or cheese, with different food dishes.’ Supportive type wording or matter can also be incorporated into the timeline or clips.
The traditional DVD can be used be for the video to be shown as a display and marketing tool on a plasma or LCD screen, set in the Cellar door, in the restaurant, or at the trade or expo wine shows. The DVD can be used as a personalized promotion tool to be used in a presentation folder for a marketing submission to win the contract. The video unlike the brochure can be changed quickly and cheaply. Video either in a DVD format or streaming to the web, or as an E-Mail, or a blog tool will bring life and style to the marketing story, giving the viewer an introduction and understanding to the whole family of the business, their lifestyle, and the way of life. This perceptive understanding is essential to assist many buyers to understand to help them commit to a purchase.
To a person or business group in a foreign land or language and even in a our own country, who wish to understand the story, or even tell the story on down the line, then there is no better way than a video or a video brochure in a vision statement presentation.
Today, every business what ever the event should make a point of recording the time and holding that video clip for later or historical use. To this end professional personal should be called on and used, be it the story line, shooting, or editing. What you pay for is what you get when it comes to the home or Amateurs video production and is not recommended.
To the future
Disclaimer:-This thesis has been written and prepared by Dennis Troedel of TVM-Troedel Visual Marketing. All care has been taken at the time, in collecting the facts and data, but the writer can take no responsibility what so ever for statements or information written. The writer wishes to thank the Journalists and The Age Melbourne for the articles referred to with in the blog series. Dennis Troedel TVM-Troedel Visual Marketing ABN 544624119177 41P.O.Box 133 East Melbourne Victoria Australia 8002 E-mail troedel@three.com.au or troedel@ecomtel.com.au hone:- 0419 33 0419 Int: 61419 33 0419

Export Traditional old or a new way!

Thursday, 19 June 2008

Blog of a series on Export Marketing

Export the old Traditional way or a new way!

For over 150 years wool growers sold their wool at the property gate. That is, they used an agent who sold the wool at Auction; from there the wool moved through many hands and eventually ended up in the spinning mills of England or Europe. Times have changed, no longer a sailing ship or steamer takes months to travel between Australia and Europe but now a farmer can leave his property fly to Italy, Germany, or England and be back on his farm with in a week with an order in his back pocket, and the important issue is that he is understanding what is required by the mills and who are in need of the material.

Like wise the wine industry has for years been presenting their wares at trade shows and exhibitions the same way as was done in Paris in the great wine shows of the 1880’s. Today, there are new communication mediums and ways to market wine. The French, who are considered the number one exporters of wine to the world, have learnt to be smart in their presentations. The Australians seem to have not understood why the French and the Italians are the top two in the world’s export of wine, and their marketing of wine.

In an article by Andrew Linden (Oct 12 2007) Old World thinking for New World Wines States that Australians are using ‘Old World thinking’ to market their wines in the world’s most sophisticated markets. Ross Brown of Brown Bros. is quoted in the article (in part) that he believes Australian producers will have to in the future compete more on quality than on price. Australian winemakers will have to embrace and market what the French call ‘Terroir’

Yes! Australian wine marketing has to embrace new technology and realign their sales techniques to so to meet International competition in the world market places.

This series is an idea taken from the French, the Italian, and the American system of marketing of wine but adding some new ideas to the formula.

Because of costs, time, and traveling, individual wine producers can no longer afford to compete on the International stage against countries or regions that subsidize marketing presentations or the large companies such as the Constellation Group.

“Wine is identified by country, state, region, and lastly the winemaker”

On the international market at the sales point customers will first ask for ‘French, Italian’ or maybe the ‘Australian selection’ Some will know about the State, and some will know about regions – very few will identify a wine name unless it is a famous brand.

Today, the promotion and regulation of Australian Wine exports of wine from Australia is governed and controlled by the AWBC (Australian Wine & Brandy Corporation) who are responsible to the Federal Minister of Primary Industry.

Unfortunately the next lower level appears to be at the cellar door for the marketing of wine be it local, National or export.

It is the belief of the writer that the Victorian Government must address the wine marketing of Victorian wines.

The short term would be some controls and costs – the long term is the benefit of tourism to the state as well increased sales for wine producers.

The opportunity is available today for promoting not only the Victorian state, as a wine state, but recognizing, endorsing, and encouraging all the different and various wine regions of Victoria to market not only wine, but other primary products into National and International export markets and convey the benefits of tourism.

End: Export of wine Blog Series 1 46241 ABN 54462411917PO 1917PO

Disclaimer:-This thesis has been written and prepared by Dennis Troedel of TVM-Troedel Visual Marketing. All care has been taken at the time, in collecting the facts and data, but the writer can take no responsibility what so ever for statements or information written. The writer wishes to thank the Journalists and The Age Melbourne for the articles referred to with in the thesis.

Dennis Troedel

TVM-Troedel Visual Marketing

ABN 54462411917PO

P.O.Box 133 East Melbourne Victoria Australia 8002

E-mail troedel@three.com.au or troedel@ecomtel.com.au

Phone:- 0419 33 0419

Int: 61419 33 0419